Posted by Food and Drink Towers, Thursday 12th of January 2012 09:40:00 AM. Territory: UK
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The UK's first baking show to launch in September 2012

22nd & 23rd September 2012 at Earls Court, London

The British are embracing baking like never before, it’s become one of our biggest growing trends, as food&drink towers pointed out in its Ten Top Trends For 2012 Report, and to celebrate this, the UK’s first baking exhibition, The Cake and Bake Show launches at Earls Court in September.

The show aims to appeal to home bakers and professionals.

The event has been created due to the surging popularity in cake making and baking, with TV shows such as Great British Bake Off (GBBO) gaining more than four million viewers per episode, baking books topping the best sellers lists and a 50% increase in baking business start ups reported in 2011.

The Cake and Bake Show features the biggest names in the baking world including GBBO judges Paul Hollywood and Mary Berry as well as winners Edd Kimber and Jo Wheatley; Eric Lanlard of Cake Boy, Richard Bertinet, Mich Turner, renowned chocolatier Paul a Young, royal wedding cake designer Fiona Cairns, plus many more to be announced in the coming months.

The Cake & Bake Show is aimed at all ages with expert-run workshops and demonstrations for those looking to improve their baking skills; stands selling the latest baking equipment from piping bags to decorations and an English Tea Room in partnership with Macmillan Cancer Care in aid of their Worlds Biggest Coffee Morning Project.

For those who just want to enjoy good food, there’ll be a marketplace featuring an array of artisan produce including breads, scones, pies, brownies, pastries and of course, cakes.

The show features a chocolate area in association with Chocolate Week offering visitors the chance to gain specialized knowledge from the experts. The dedicated bakery workshops and demonstration theatre will be supported by the Real Bread Campaign and features artisan bakers Patrick Moore and Aidan Chapman. A children’s area headlined by Annabel Karmel from CiTV means parents needn’t worry about their kids getting bored. The Science Lab features an insight into the science behind baking and for those with a competitive streak The Cake & Bake Off offers the chance for amateur bakers to test their baking skills across a number of categories.

food&drink towers will definitely be in attendance to pick up some ideas and find out more about the people behind this country's fabulous baking industry.

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