Established in 2006 by Helen Lewis, a food and drink journalist and brand/PR consultant, www.foodanddrinktowers.com has become a pioneer for free and affordable services to increase communication between the industry, the media and the PR sector.
We are in our fourth year of running the PRDS at food&drink towers and it has been growing steadily in popularity since its launch. Since food&drink towers opened its doors in 2006, we have built up a database of journalists who have voluntarily registered online at www.foodanddrinktowers.com to access the free content including press releases uploaded by food and drink companies and PRs, news, features, events information and much more.
We offer journalists the chance to opt-in to receive emails and we’re strict about only sending food and/or drink stories to ensure they don’t get inundated with DIY, gardening, interior design and the various other ‘random’ stories I still get sent as a food journalist!
The primary difference between food&drink towers and other resources is that we continue to offer myriad FREE services, as we do not want to restrict the content to companies with BIG PR budgets (although we’re happy to work with anyone as long as they’re passionate about food&drink!). As a journalist I knew there were some amazing stories out there but it was difficult to easily source them, as the producers were too busy actually making the products to do any PR work, and many could not afford to pay the staggering retainer fees charged by some companies.
Our standard PRDS package costs just £18 (flat-fee) and includes:
Our premium PRDS package enables you to cherry-pick which media groups you want to target to enable you to create bespoke distribution for your press release:
For £25 you get all of the above AND one of the following.
For £30 you get all of the above AND two of the following.
For £35 you get all of the above AND three of the following.
For £40 you get all of the above AND four of the following.
For £45 you get all of the above AND five of the following.
For £50 you get all of the above AND six of the following.
For £55 you get all of the above AND all of the following.
1. A minimum of 100 national newspaper food&drink contacts in the UK.
2. A minimum of 100 regional newspaper food&drink contacts in the UK.
3. A minimum of 200 freelance food&drink journalist contacts in the UK.
4. A minimum of 100 food&drink bloggers in the UK.
5. A minimum of 150 consumer magazine food&drink contacts in the UK.
6. A minimum of 150 trade magazine food&drink contacts in the UK.
7. A minimum of 50 television and radio food&drink contacts in the UK.
Simply state which additional packages you wish to go for (i.e. Premium 1, 2, 5 or Premium ALL) and email it to firstname.lastname@example.org along with your press release as a Word document, low res jpeg if you wish to send one and ensure your press release contains your website address, Facebook page and Twitter details. We also need the name and address of the person who will be invoiced.
Payment is required within 14 days and is to be made by cheque or online bank transfer to Helen Lewis.
Please note the premium package contacts are not duplicates of those journalists who have registered online at www.foodanddrinktowers.com. There is a minimum of 50 unique contacts in each additional package and these will be monitored and updated on a regular basis.
We are constantly working to build our databases; we also work hard to keep them ‘clean’ and up to date. At present (December 2013) we have 1,600 journalists on board at food&drink towers. They are primarily UK-based journalists, although we do have European and North American titles on board too.
In the food&drink towers database, there are members of the national press, regionals, bloggers, freelancers, restaurant and food critics, consumer weekly and monthly titles, trade publications and journals.
Annual PRDS Packages
We have three annual PRDS packages to help you make significant cost savings throughout the year. The three levels of packages are targeted at different levels of usage to suit your specific needs and require a one-off up-front payment. If you send an average of two press releases per month then you could save more than £260 over the year. If you want to take on an unlimited account you could make hundreds of pounds of savings throughout the year – this will be particularly useful if you are a PR company with more than one client.
PRDS Package ONE … £200
Unlimited press release publication online at www.foodanddrinktowers.com AND a maximum of two press release mailings per calendar month to the food&drink towers database (1,500 contacts).
Standard cost: £18 x 2 = £36 x 12 months = £432
PRDS Package One Price: £200
PRDS Package TWO … £390
Unlimited press release publication online at www.foodanddrinktowers.com AND a maximum of FOUR press release mailings per calendar month to the food&drink towers database (1,500 contacts).
Standard cost: £18 x 4 = £80 x 12 months = £864
PRDS Package Two Price: £390
PRDS Package THREE … £600
Unlimited press release publication online at www.foodanddrinktowers.com AND unlimited press release mailings to the food&drink towers database (1,500 contacts) per calendar month.
PRDS Package Price: £600
This package is designed for PR companies that have more than one client, as the cost is equivalent to 33 mailings in one year. Please note: this is an unlimited press release publication package and we will accommodate your deadlines as much as possible.
Please contact Helen Lewis at email@example.com or firstname.lastname@example.org if you’d like to go ahead.
Helen Lewis established www.foodanddrinktowers.com in October 2006 in an aim to increase communication between journalists, PRs and the food/drink industry. Having written ample stories about the major multinationals, Helen was desperate to hear from the smaller players but many did not have the PR resources available to build relationships with journalists, however much it would have helped them.
food&drink towers attracted hundreds of registered members (it is free to join) when it first opened its doors and has since attracted a loyal database of 5,500+ including more than 1,600 journalists. Whatever your budget or PR know-how, you can upload a food/drink press release for free publication in our press pages (it will appear on the homepage for a limited amount of time too). We’re always open to competition, feature, news and other editorial ideas too. You can email Helen Lewis at email@example.com with your suggestions.