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Posted by Food and Drink Towers, Monday 23rd of September 2013 09:33:00 AM. Territory: UK
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Love Drinks to launch Grasovka® Bison Grass Vodka in the UK

Love Drinks is delighted to announce the arrival of Grasovka® to its portfolio. A premium example of the polish Żubrówka vodka category, Grasovka® is multi-award* winning bison grass infused grain vodka.

The name Żubrówka comes from żubr, the Polish and Belarusian word for the European bison. The bison grass plant grows in clearings in the woods of the national park of Bialowieza on the border between Poland and Belarus. There, the wild bison are thriving, a rare sight in Europe.

Grasovka® is 100 percent naturally flavoured. The bison grass is harvested by hand in early summer when full of sap and aroma. It is cut and dried, spread on to screen and perfused with vodka a number of times until the result is an aromatic essence. Each bottle of Grasovka® also contains a real blade of bison grass.

“Grasovka® Premium Bison Grass  Vodka is an exciting proposition for us at Love Drinks, as we enjoy the challenge of bringing another high quality product to the  market. It has performed exceptionally well in taste comparisons so we feel confident both the bars and their customers will soon be enjoying the delicious, authentic flavours of Grasovka.” Says Love Drinks Company Founder, Kirsty Loveday.

To make a GRAppleSOVKA:

Add 50ml of Grasovka® to an ice filled glass and top up with 150ml of cloudy apple juice. Garnish with an apple slice to serve.

Grasovka® contains no artificial colour or additives and is made with traditional Polish vodka. The result is an all-natural, light note of hay and grass on the nose and initial palate. The taste seems slightly sweet and gently warming with light peppery finish.

Grasovka® will be distributed by Love Drinks from the 1st October 2013

* IWSC Gold 2013, International ISW Gold 2012 + 2013, The Vodka Masters / The Spirits Business 2012: Gold (2013 Results not released yet), WSA 2012+2013: Gold (2013: 94.3 out of 100)



For further information contact:

Emily Williamson, PR and Communications Manager at Love Drinks on 07738233940 or pr@lovedrinks.co.uk.

Notes to editor

High-res images and tasting samples are available on request.

Grasovka is available direct at 40% ABV, Duty paid delivered 6 x 700ml Bottle £93.00 & Vat

About Love Drinks

Love Drinks is a premium import, distribution and marketing company for premium quality spirits, liqueurs and craft beers.

The portfolio represents quality, craft distilled and/or family owned brands that have a rich provenance, heritage and history.

Established in 2007, Love Drinks represent Abelha Organic Cachaça, The Bitter Truth Cocktail Bitters and Liqueurs, Einstök Icelandic Craft Beers,  El Dorado Demerara Rums, Gosling’s Black Seal Rums, Grasovka Bison Grass Vodka, Hayman’s Gins ,Jefferson’s Bourbons and Underberg Herbal Digestive.



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