Heinz launches beans in a plastic 1kg jar
Heinz is to launch a 1kg (2.2lb) jar designed to reduce waste as it can be stored in the fridge and opened more than once.
Heinz is keen to stress that it is not ditching metal cans, but trying to encourage families to waste fewer beans with this new design.
Paula Jordan, marketing director at Heinz, said: “Bean lovers tell us they want to enjoy the best loved beans as they like and in portions that suit them. This new, resealable Fridge Pack does just that. It’s perfect for busy families to tuck into as many Heinz Beanz as they like. It’s just like having your favourite beans on tap.”
Three years ago Heinz introduced the Snap Pot, a little plastic container that could be put straight into the microwave. The company sold 9 million of these last year.
The plastic jar, which holds the equivalent of two and half standard tins, will cost about £1.79 at supermarkets, more expensive that the same amount would cost in tins. Heinz beans in tins usually cost the equivalent of £1.30 to £1.50 per kilo.
Heinz first sold its tins of baked beans in the Fortnum & Mason department store in 1886.