Posted by Food and Drink Towers, Tuesday 17th of August 2010 10:24:00 AM. Territory: UK
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Gourmet meat website launches to rival supermarket prices

A new website is offering shoppers the chance to buy gourmet, restaurant quality meat at cheaper prices than the large supermarket chains.

Westin Gourmet (http://www.westingourmet.co.uk/) prides itself on offering the very best cuts, naturally reared and matured to give the tastiest flavours.

The website already provides meat to some of the UK's most exclusive restaurants – and now, for the first time, consumers can buy their very own gourmet meat directly.

Customers can choose from every type of meat and can make informed purchasing choices based on information on where the livestock came from and how it was reared.

The meat is chilled and delivered fresh to your door the following day, making it the perfect option for dinner parties, barbecues or quite simply ordering enough meat to feed your family for the week.

Butcher Phil Ward from Westin Gourmet said: “Buying the very best fresh meat can be costly so finding a way to bring that cost down without compromising on quality is an important part of what we do.

“We're giving people the chance to buy in bulk – like the top restaurants – which helps reduce the cost, and at the same time supply the very best cuts from closely monitored farms.

“Our range is extensive with everything from award winning burgers and sausages to the best cuts of steak to specially selected joints ideal for Sunday lunch with the family. 

“We're already noticing some trends, even though the site is in its infancy. The protein packs are proving hugely popular as are the sausages. We always find if someone buys the sausages they'll come back time and time again – they are delicious.”

“Over the last few years shoppers have become more discerning. They're looking for quality over quantity. The issue has always been around price, and how to bring that price down so the shopper really gets what they want."

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