Top 10 UK Food and Drink Trends For 2012

Nadia Arumugam, Contributor

A Guest Post Courtesy of Food and Drink Towers, UK – A communication consultancy within the UK food and drink market, seeking to open opportunities for small and start-up companies.

food&drink towers predicts ‘mood foods’ will experience a surge in popularity in 2012 and beyond, which is confirmed by the industry opinion survey. 44% believe they will increase in market value. A further 41% believe there will be stagnant market value for mood foods that make us feel better, such as food with added vitamins B and D, chocolate and energy drinks, which are a huge part of the functional food and drinks market. Only 3% predict a fall in market value in 2012.

Happiness and stress have been identified as the two ‘mood food’ areas that hold strong potential for growth in 2012 at 45% and 39% respectively. Energy, the biggest sub-category within the functional food and drinks market, continues to offer growth potential. 38% of respondents to the food&drink towers survey predict energy will show strong growth potential, and 41% agree it will offer average growth potential. Sleep/fatigue, one of the ten food&drink towers toptrends for 2011, also shows good growth potential.