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Posted by Food and Drink Towers, Wednesday 11th of August 2010 08:00:00 AM. Territory: UK
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Victory for value as Aldi gin wins IWSC trophy 

The UK’s most prestigious, independent wine and spirit competition, the International Wine & Spirit Competition (IWSC), has awarded this year’s Gin & Vodka Association Trophy to a new Aldi own label gin. Oliver Cromwell 1599 Premium Gin, a new product made exclusively for Aldi, beat stiff competition from leading distillers to win the top accolade. Currently scheduled for launch in September, Oliver Cromwell 1599 Premium Gin will be sold in a 50cl bottle in 450 Aldi stores nationwide and is expected to retail at under £10. Following its unprecedented IWSC win, the budget retailer expects the award-winning product to be a hit with Christmas shoppers looking for quality and value for money.   IWSC competition director Frances Horder said, “Aldi’s success in the IWSC may come as a surprise to consumers but they have been steadily gaining credibility in the industry for their spirits category in recent years, winning the International Wine and Spirit Competition European Retail Spirits Buyer Trophy in 2009. We are delighted for the buying team and their suppliers for their deserved success and we hope this award will give consumers the reassurance and guidance they need to pick this product off the shelf.”   The results of the spirits judging follow surprise wins in the IWSC northern hemisphere wine judging earlier this year, including a bronze medal for the first ever release from a new Welsh winery - Ancre Hill Estates in the Wye valley - and a silver (best in class) for the Eglantine Vineyard North Star from Nottinghamshire.   Oliver Cromwell 1599 Premium Gin was unveiled as a trophy winner alongside the other spirits trophies’ winners at an exclusive industry tasting on 27th July, hosted by the IWSC and the Worshipful Company of Distillers at the Innholders’ Hall.   The IWSC is judged by a panel selected from 300 fully qualified, experienced industry judges. Noted for its vigorous and unrivalled judging process, the IWSC is proud to be the only competition of its kind that conducts a full blind tasting with extensive chemical analysis.











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