LONDON, 18th December 2013: The eighth of 12 Surveys of Christmas from ICM Research released today looks at the nation’s choices for drinking and dining this Christmas.
Based on the survey of 2,025 people in Britain, the most popular alcoholic drink at Christmas this year will be wine – with well over half of respondents (58%) making this prediction.
Beer is also a popular choice, with a quarter of those surveyed (25%) predicting that this will be the most favoured alcoholic drink this yuletide.
In third place is Champagne, with just over one in ten people (13%) expecting this fizzy treat to top the list this Christmas for most popular alcoholic beverage.
Sherry, a traditional festive favourite – particularly with the older generation – only scooped 4% of the votes for predicted top alcoholic drink this Christmas.
The results by age group reveal some interesting nuances. Whilst wine is the top prediction across the board for most popular alcoholic beverage this Christmas, the research shows that it was particularly popular amongst older respondents – with nearly three-quarters (73%) of those aged 65 and over making this prediction while less than half (49%) of 18-24 years olds thought this would be the case.
Moving on to festive dining, respondents were asked ‘what do you think will be the main ingredient in your main Christmas meal this year?’. Not surprisingly, nearly two-thirds of respondents (64%) said turkey. The next most popular predictions were chicken, with 14% of the votes, followed by a vegetarian option, with nearly one in ten responses (9%). As for the old favourite of goose, this bird seems to have fallen out of festive favour, with only 3% of those polled predicting that it will feature as the central ingredient in their main Christmas meal this year.
Looking at the age breakdown for the vegetarian option, younger people are more likely to say the main ingredient will be meat-free, with 14% of 18-24 year olds and 12% of 25-34 year olds making this prediction compared to just 5% of those aged 65 and over.
Martin Boon, Director at ICM Research, says: “In the eighth release for our 12 Surveys of Christmas series, we uncover the British public’s predictions for wine and turkey to top the festive drinking and dining chart this Christmas. Perhaps the wide variety of wine on offer these days is contributing to its pole position as the most popular festive tipple prediction across all age groups, especially amongst our oldest respondents. As for the main Christmas meal, it’s no surprise to see everyone talking turkey, although vegetarian options seem to be popular among the younger groups.”